Hello!

Hello, we are the new owners of the Historic White Sands Theater located at 1017 New York Avenue in Alamogordo, NM. Let me start by introducing ourselves and then giving you a little insight into our renovation plans for the theater.

We moved to Las Cruces, NM in 2004. The lack of cool pop culture entertainment was very apparent to us. In 2012 we opened Zia Comics in a tiny little store front. That small store has grown to the point we had to purchase a larger building to hold all the cool nerdy stuff.

A lot of customers come to our Las Cruces location from the Alamogordo area. They complained about the distance they had to travel to come enjoy all the pop culture goodies we had in the store. There were enough customers from the Alamogordo area, we opened a second Zia Comics at 909 New York Avenue in 2023.

The Alamogordo downtown charm really hooked us. We explored other business ventures we could bring to Alamogordo. That is when we noticed the For Sale sign on the White Sands Theater. After some lengthy negotiations, we became the proud new owners.

The plan is to modernize the theater while paying homage to it’s history. The building has been neglected for quite some time and there are extensive repairs/renovations required to bring her back to her former glory.

There will be movie premieres/meet & greets from local movie producers, Esports, sing along movies, quote along movies, holiday themed movies, event viewings (i.e. Superbowl, Oscars, etc), and so much more.

This site is for the community to follow us on the journey of making the Historic White Sands Theater a shining jewel in the crown of Downtown Alamogordo.